SAP Customer Data Solutions: Strengthening Connections with Customers
Overall Satisfaction with SAP Customer Data Solutions
With the aid of SAP Customer Data Solutions, we were able to establish a single, comprehensive customer profile by consolidating customer data from several sources. Organizations like ours can improve marketing and personalization efforts by gaining deeper insights into consumer behaviors, preferences, and demands through the centralization and analysis of customer data.
Pros
- Unification of data
- Data Governance is good
- Integration capabilities
- Scalability
Cons
- Customization cost is high
- Data migration complexity
- It assists in giving the user a more segmented journey.
- Provides the user access to deep data insights to assist them acquire market leadership.
- Provides up-and-down API integration to accommodate the majority of use cases.
Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
Do you think SAP Customer Data Solutions delivers good value for the price?
Yes
Are you happy with SAP Customer Data Solutions's feature set?
Yes
Did SAP Customer Data Solutions live up to sales and marketing promises?
Yes
Did implementation of SAP Customer Data Solutions go as expected?
I wasn't involved with the implementation phase
Would you buy SAP Customer Data Solutions again?
Yes
Comments
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