Customer Engagement with SAP customer data solutions
February 20, 2024

Customer Engagement with SAP customer data solutions

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Enterprise Consent and Preference Management
  • SAP Customer Identity and Access Management for B2C

Overall Satisfaction with SAP Customer Data Solutions

SAP Customer Data solutions is one of the best customer data management software I've used helps us to have personalized interactions and building relationships. SAP's Data accuracy is way ahead of its peers because of its cleansing and validation techniques. Which is a major factor for compliance with data protection regulations.
  • Personalization and segmentation
  • Support and Training
  • Performance
  • Pricing Transparency
  • Mobile Accessibility
  • Community and Knowledge sharing
  • Improved Analysis of customer habits
  • Saving time and cost by determining the targeted market
  • Improving customer satisfaction
It's a pretty great software with the least downtime I've seen so it's fine to say that in terms of availability it's better than anything I've used

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

Ut works extremely well when it comes to scalability and performance with its architecture but could yse some work in the speed of implementation by enhancing the speed and simplicity of the initial setup would be great as business look for quick integration with SAP into their existing systems. It could Also reduce downtime

SAP Customer Data Solutions Feature Ratings

Account Scoring
8
Customer Data Governance
9
Data Connectors
8
Data Enhancement
8
Data Ingestion
8
Data Storage
10
Data Visibility
8
Event Data
7
Identity Resolution
9
Standard visitor segmentation
8
Behavioral visitor segmentation
9
Traffic allocation control
7
Website personalization
9
Tag library
8
Tag variable mapping
7
Ease of writing custom tags
8
Rules-driven tag execution
9
Tag performance monitoring
9
Page load times
9
Mobile app tagging
7
Library of JavaScript extensions
7