"Efficient Real-Time Analytics with SAP HANA Cloud: Our Team's Experience and Feedback"

One feature that has been particularly beneficial for us is the machine learning capabilities. By automating some of our processes and improving the accuracy of our results, we've been able to improve our efficiency and productivity. The integration with other SAP products has made our operations much more streamlined and efficient. We can now easily access and share data across different departments, which has helped us collaborate more effectively and make better use of our resources.

Before using SAP HANA Cloud, we would often have to wait hours or even days to access critical data, which could significantly delay our decision-making processes. However, with SAP HANA Cloud, we could access and analyze live transactional data in real-time, which allowed us to respond quickly to changing market conditions and customer needs.

One specific example of how we benefited from this capability is in our marketing and customer experience efforts. By using the JSON document store, we stored and analyzed unstructured data from social media and other sources to gain insights into our customers' needs and preferences. This allowed us to create more targeted marketing campaigns and improve our customer experience.

The ability to embed complex business logic in SAP HANA Cloud significantly impacted our analytics operations. It allowed us to perform complex calculations and analysis directly in the database, avoiding unnecessary data movement and improving the efficiency of our analytics processes. This impacted our team by enabling us to make faster, more informed decisions and better meet the needs of our customers.