Segment.com review

For startups, the first thing I would do would be to implement segment.io before any of the other marketing analytics, automation and ad tech tools. It basically removes the engineering cost of adding any of these services and further more, allows you to test various services easily to make an informed decision. (Replaces the need to insert all the custom JavaScript snippets that these various tools require, now just copy your API key to Segment.io, and flip a switch and your service is ready to go. Furthermore, for event tracking, rather than writing the custom code for each tool, write it once for Segment.io and it can send the user data and events/actions to any tool for analysis).