Segment solves a problem and solves it well.
October 19, 2017
Segment solves a problem and solves it well.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Segment.io
We're using Segment.io within our enterprise startup business, Instant Agenda. This is effectively a small team within a huge organization. We're effectively a separate entity, attempting to develop a new business with new customer segments and new channels. We use Segment to implement metrics on our public facing web site and our web/mobile app.
- We had started with Mixpanel, and the transition to Segment was really painless. The JS implementation used roughly the same structure, so it only took a couple of hours to re-instrument our whole app.
- Particularly if you are starting a new product, or just adding metrics to a product, I recommend starting with Segment.io.
- We have multiple metrics platforms in operation (Intercom, Mixpanel, GA, and others). Makes it trivial to keep all our metrics unified.
- Very little to dislike here. In some ways there is nothing sexy about Segment.io, but it gets the job done and stays out of your way.
- Great flexibility. Saves significant time as we try to new analytics products.
See my previous response. Google Tag Manager is great if you are firmly in the Google ecosphere. But they don't have as many integrations as Segment.io