How we save on analytics and reduced churn
June 18, 2024
How we save on analytics and reduced churn
Score 10 out of 10
Vetted Review
Verified User
Software Version
Startup
Overall Satisfaction with Twilio Segment
Twilio Segment is an essential tool in our organization for managing customer data and streamlining communication across various platforms. It allows us to collect, clean, and control our customer data efficiently to personalize user communications in time. It Solves the problems like centralize data collection from various sources, clean and standardize the data and simplifying the data synchronization and enhancing the capabilities of our existing tools. We use Twilio Segment to collect and clean data from multiple sources to analysis and understand user behaviour.
Pros
- Simplifies the process of data collection with single api from various sources
- Enhance the accuracy by automated transformation
- Twilio Segment Startup Program empower early startups with wild range of offers.
Cons
- Usage-based pricing models could help accommodate the budgets
- Reporting capabilities need more advanced features
- Ui seems like bit complex for new users
- We reduced the time spent on data management by 50%
- We were able to reduce customer churn by 20% within six months
- Increased user engagement
Mixpanel and Amplitude offer strong data analytics and Google Analytics is powerful for web data, but their integration capabilities are less extensive compared to Twilio Segment. It's easy-to-use api and data collection and cleaning capabilities Twilio Segment operates as a single source to used by other analytics tools.
Do you think Twilio Segment delivers good value for the price?
Yes
Are you happy with Twilio Segment's feature set?
Yes
Did Twilio Segment live up to sales and marketing promises?
Yes
Did implementation of Twilio Segment go as expected?
Yes
Would you buy Twilio Segment again?
Yes
Comments
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