Item: Brevo
Rating: 9
Author: David Cohen-Tanugi

Overall Satisfaction with SendinBlue

Use Cases and Deployment Scope

My company uses SendinBlue as an email marketing platform to send a regular newsletter to our 13,000 person mailing list. We have have prepared several campaigns using SendinBlue, but we have only sent and analyzed one campaign so far.

Pros and Cons

Pros

Very competitive pricing
Flexible plans
Good contact management
Strong analytics

Cons

The interface is still very rough around the edges
The English grammar on the website is not always correct

Return on Investment

Significant savings on email marketing budget compared to MailChimp

Alternatives Considered

MailChimp

SendinBlue is a less polished, simpler competitor of MailChimp that mostly distinguishes itself by its highly competitive pricing. It still lacks important features like A/B testing and automated marketing, but may be a good solution for budget-minded organizations.

Likelihood to Recommend

SendinBlue is most appropriate for organizations that have large mailing lists (which would require a very expensive monthly subscription with a mainstream competitor like MailChimp or ConstantContact) and limited funds available for email marketing. Its main advantage at the moment is its highly competitive pricing.
SendinBlue definitely still feels like a rough product, and the fact that it is produced by a small (French) team is visible in the UI and the English grammar of the website. For bigger companies with a larger budget, SendinBlue might not be the best bet.

Brevo Feature Ratings

Comments

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The most competitive email marketing platform out there, although it's rough around the edges.

Software Version