Item: Brevo
Rating: 10
Author: Tim Fockedey

Use Cases and Deployment Scope

Since we're a startup it's used across the organisation. It is used as an email server for transactional emails as well as for newsletters.

Pros and Cons

Best price/value on the market. MailChimp rips your eyes out as soon as you start hitting volume. SendinBlue has honest prices.
I can't really compare, but the API was easy to set up.

A year ago the API documentation was really messy, but I don't know whether there have been improvements.
It would be really nice if there would be more columns to the contacts (e.g. for gender) and it would be even nicer if these columns would be customisable, so I could e.g. add a boolean column 'frequent buyer' and only send emails to frequent buyers. It's something I have been missing with almost every campaign I did.

Return on Investment

It's very hard to say honestly. I don't think it had any more or less impact on the objectives than any other email provider.

Alternatives Considered

MailChimp

MailChimp is simply too expensive. They offer slightly better features, but the price difference doesn't stack up against that.

Other Software Used

Zendesk, Trello

Likelihood to Recommend

I think SendinBlue is particularly well-suited for start-ups and scale-ups. Pricing is great, it's easy to set up and it provides everything you need in this setting.

Best value for money available

Overall Satisfaction with SendinBlue