I definitely recommend SendinBlue for non-profit email list management
April 25, 2018

I definitely recommend SendinBlue for non-profit email list management

Derek J. Augustine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SendinBlue

We use it to send out email updates for our local bicycle advocacy group, BicycLincoln. Our subscribers get updates about events and bike related activities going on in Lincoln, NE and the surrounding area. We aim for 1-2 emails per month and these pick up over the summer when more things are happening. The main solve was to be able to reliably send email blasts to over 2,000 people and in doing so keeping their privacy in mind (their emails are kept secret from other members) and allow them to unsubscribe if so desired.
  • Easy to format and get emails looking nice in all email clients
  • Adding unsubscribe feature to emails is quick and painless
  • Allows for emails to be scheduled easily and is very reliable
  • Can be really easy to schedule an email for the wrong time if you're not careful (pm vs. am)
  • May have a steep learning curve for someone who is non-technical
  • Cost for us (as a non-profit) is a bit steep
  • We are able to reach our followers with ease and get more people at our events
  • Anyone in our organization can draft an email and send it with relative ease
  • This has given us a more reliable means of emailing our constituency
I would say SendInBlue is slightly better than Campaign Monitor but not as nice as MailChimp but we used SendinBlue due to cost considerations for a list of the size we have and the frequency we need to send the emails. It was also easier to get a list that we already had built imported into SendinBlue than MailChimp.
Definitely worth it if you need to reliably send marketing-type emails to a large group of people and have the proper protocols in place for managing such a list (unsubscribe, double opt-in, etc.) As a non-profit, developing all this ourself was out of the question and would have been way more work than it's worth.

Brevo Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports