Item: Brevo
Rating: 4
Author: Jason Shindler

Overall Satisfaction with SendinBlue

Use Cases and Deployment Scope

We're using it to power the email campaigns that we send to professionals and consumers. It allows us to communicate with our users via email, tracks the effectiveness of our campaigns, and runs drip campaigns for a subset of users. The marketing department is using the program and other departments aren't.

Pros and Cons

Pros

Sends emails
Designs simplistic emails
Reports on effectiveness of campaigns

Cons

Support -- no phone support :(
Automation - good start, but the system is limited and clunky. If & else work, but other common constructs are missing.
Email support is slow, and not terribly helpful

Return on Investment

It saved us money over other options
It has an automation system for sending out automated drip campaigns, and has helped increase sales.
We've spent a lot of time setting it up.

Alternatives Considered

Constant Contact and MailChimp

Constant Contact lacked the drip campaign functionality and was far more expensive. MailChimp was also more expensive. We chose SendinBlue based on those two reasons and nothing else.

Likelihood to Recommend

If a user is pretty techy and able to work around some of the bugs, then it can be a good fit. The price is low, and once you get around some of the pitfalls, it is worth it. For less tech-savvy users, stick with MailChimp or Constant Contact instead.

Brevo Feature Ratings

Comments

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Benny Robles
commented 6 years ago
Save your time and look for an alternate provider. Poor customer support and repeated invalidated account issues. We beta tested 2 accounts before moving all of them over to SIB which turned out to be a smart decision.
- James King
  commented 5 years ago
  Agree 100% Benny. I tested it for a week with 1500 subscribers who weren't opening. I found it hard to get to grips with the platform, and when the first campaign returned a low open rate, which is what I expected and told them, they didn't like it and tried to tell me my list must be old. It isn't. Testing them proved that unless you don't pose any tricky questions, their support is poor. So it's back to trusty old M/C and suck up the higher costs until something better comes along.

Send in Blue -- hard to get started, but otherwise OK