An SEO toolset well worth considering
January 18, 2020

An SEO toolset well worth considering

Jeff Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Rank Tracker
  • LinkAssistant
  • Website Auditor
  • SEO Spyglass

Overall Satisfaction with SEO PowerSuite

SEO Powersuite is one of the two core SEO tools that we use, SEMRush being the other. It is being used across the entire organization. PowerSuite is used for all areas of SEO. Keyword research, keyword rank or position tracking, website auditing, competitive intelligence and of course, link building. SEO PowerSuite has a few features that are not found in the other bigger SEO platforms. The two major areas are the number of keywords that can be tracked and the number of competitors you can have set up in relation to the site you are tracking. Though there might not seem like that big of an issue, it really is. Especially the tracking of the keywords. Even with the SEMRush Guru account, you can only track 1500 keywords. With the Enterprise level of SEO PowerSuite, keyword tracking is unlimited. This keeps us from having to go to a 3rd party to track keywords. This feature of SEO PowerSuite by itself is quite valuable. And then the competitors, SEO PowerSuite let you track up to 40 competitors, which is huge, especially in a very competitive local market when doing local SEO.
  • The ability to track Unlimited Keywords is priceless. Along with tracking Google, SEO PowerSuite can track Bing and Yahoo as well as several other search engines. You can also track by geolocation as well as desktop and mobile. I do not know of any other SEO platform that allows for unlimited keywords.
  • Being able to track up to 40 competitors against the site you are working to rank is really helpful. I find this especially helpful for Local SEO in markets that have a lot of competition.
  • Unlike most of the other high-end SEO platforms, SEO PowerSuite is not an integrated platform. PowerSuite is a suite of four individual tools. This can make learning the workflow a bit daunting. They do have the training, However, I think it could be better
  • The SEO PowerSuite set of tools are desktop applications as opposed to being a web-based platform. Depending on your machine this does take some computing power. The applications are pretty efficient but it is something to be aware of.
  • The area where we see the best ROI is with the ability to track unlimited websites and keywords. For us to track the number of keywords that we do without SEO PowerSuite it would cost more than SEO PowerSuite itself.
  • Since content is so important as well as how you use your keywords in that content, the Keyword mapping feature that was just released is a great addition. We have already put it to use on a rebuild, this is allowing us to see the pages that Google has ranked a page for each keyword we track. This is really helpful in cleaning up keyword cannibalization.
Based on price and functionality SEO PowerSuite is a strong competitor to the other tools mentioned. All of these tools serve the same basic need. Each has its own advantages and disadvantages. Every one of them will get the job done. However, for site owners, freelancers and smaller agencies, SEO PowerSuite is a great first choice and will do everything needed to serve clients well.
I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Do you think SEO PowerSuite delivers good value for the price?


Are you happy with SEO PowerSuite's feature set?


Did SEO PowerSuite live up to sales and marketing promises?


Did implementation of SEO PowerSuite go as expected?


Would you buy SEO PowerSuite again?


Of all the higher-end SEO tools out there, SEO PowerSuite is priced under the competition. This makes SEO PowerSuite a good choice when just starting out. It is quite capable of doing everything needed to maintain a site quite well. Once you have used it for a while and really learn your way around the set of tools then it is a really nice SEO tool. It is perfect if you are a freelance SEO or a smaller agency. For a larger agency, it makes a great complementary tool to some of the other tools like SEMRush. Especially if you need to track a lot of keywords.

There is a free version of SEO PowerSuite. It is limited, but if you are a site owner that works on your own SEO this would be a great choice.

SEO PowerSuite Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Local SEO
Mobile SEO
Global SEO
Integration with web analytics tools