Overall Satisfaction with SharpSpring
We use SharpSpring internally for our own marketing efforts, including emails and landing pages. We also manage the software for our clients on the platform. We create the content and build the automation for our clients. It takes a lot of the manual work off our clients with our automated workflows and behavior based marketing capabilities.
- Always improving the software - because they primarily work with agencies, they are always continuing to improve and launch new features to help the agencies in managing their own clients.
- Adaptability - we started with them when they were still a start-up company. Throughout the years, we've seen them adapt to trends in the marketplace, new compliance and partner requests/needs. They have grown a lot over the years, but continue to do it strategically and in a way that the Partners are always first.
- User friendly interface - when I provide demos or training, I'm continually told how user-friendly the platform is. It's very intuitive and easy to follow.
- While they are continually launching new features, I sometimes feel that they need to improve their current features first.
- Improve Support - They have a dedicated Partner Support team which is great, but when submitting cases, I often get different feedback from different people on the team. They aren't very consistent and I have to often push for them to answer the actual question.
- It allows our sales team to have a lot more insight when cold calling. They can see if those people have been on our website, interacted with emails, etc. to help guide those conversations.
- We really aren't able to show a clear ROI as we don't track opportunities and conversions. If you do track that, I think it would be fairly easy to show the ROI if you can integrate with your CRM (or use their CRM).
- It's allowed us to offer a very beneficial service to our clients as we often are an extension of their marketing team.
Before using SharpSpring, we used Marketo internally. We started researching other companies when we wanted to start reselling it to clients. Marketo and Pardot's business model (at the time, may have changed) did not allow for that. Act-On and HubSpot did, but it was based on the number of contacts our clients had. It would have costed us a fortune to resell those which led us to SharpSpring. They were a startup at the time, but we are able to grow with them.