SMBs: Best in class value for marketing automation & CRM
August 07, 2019

SMBs: Best in class value for marketing automation & CRM

Andreas Schleich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring

We use Sharpspring across our organization from Marketing to Sales to Customer Service. The marketing automation and CRM is a fantastic tool for all these departments and helps to generate, nurture and close leads. All of the information collected during the marketing & sales process is being utilized by our customer service department, allowing us to deliver on what we promised. Our sales team has access to all our client's communications, making it a breeze to offer additional or alternative solutions that our clients may benefit from. A win-win-win.
  • Marketing Automation
  • CRM
  • Lead Scoring and Nurturing
  • More Integrations & APIs
  • Great ROI
  • Easy to Implement
  • Easy to Use
Act-On is a good tool but way too expensive in comparison to SharpSpring. Shaprspring offers all the features of Act-On at a fraction of the cost. Also, Act-On's customer support is no match for that of SharpSpring. We used Act-On for 3 years but they continued to increase their prices without adding any functionality that was of benefit to us.
Great for small to medium-sized businesses that want to utilize marketing automation and align sales efforts around their marketing efforts. Best in class value. Not ideal for larger or enterprise companies or organizations that 'only' want to push out emails without needing intelligence or follow-ups for or by sales teams.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
7
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
8
API
6
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated