Useful for social media marketing
Overall Satisfaction with Shopify
Shopify is used at the company to market to clients for products they want to have displayed on social media for the company's strategy as a whole.
Pros
- Displaying or marketing products
- Convey interest to direct traffic to website
- Browse available products from the company
Cons
- It could do with a change in the UX
- Improve how people view the process versus purchasing on social media
- Functionality can be updated in terms of how the products are marketed or embedded
- Improve some traffic on website
- Expand brand exposure
- Displays to interested clients, marketing to target audience and can narrow that down

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