August 20, 2014
Score 8 out of 10
Overall Satisfaction with Shoutlet
We use Shoutlet a few different ways across our organization depending on each individual brand and it's goals. Overall, it is used to implement social media promotions, and sweepstakes across multiple channels. It is also used to handle customer service issues that surface across our brand's social media platforms and to schedule posts on Facebook, Twitter, and Google+. We actively use Shoutlet's "Canvas" and "Everywhere Page" modules to quickly develop informational pages that can change quickly without the use of additional internal resources.
- Shoutlet's Account Management team has always been extremely helpful in providing feedback on tool updates and taking our recommendations to the Shoutlet development team.
- We use Shoultet to manage social media customer service responses. Shoutlet makes it easy to have seperate log-ins for our customer service team members and to manage those different log-ins and permissions.
- Shoutlet has been really good about updating and growing with our organization's needs. They have been very receptive to feedback and recommendations on how we can see Shoutlet improving and becoming even more easily integrated into our efforts.
- I would like to see Shoutlet improve the usability of their "Shoutlet Profiles" module. It has improved over time, but I would like to see more individual user metrics such as affinity, time spent engaged per user, and monthly interactions by user.
- I would also like to see Shoutlet redesign their "manage urls" module and URL shortener. The shortener works well, but I would like the interface to be more user friendly, and be able to access it throughout the rest of the tool. Perhaps in a slide out drawer.
- Unfortunately, Shoutlet does not offer a Pin scheduling tool at this time. This would be a HUGE asset for them to have.
- Shoutlet allows us to accomplish more things with fewer internal resources such as our web development team.
- It also helps us manage our sweepstakes more effectively without hiring previous third party vendors, and lends itself to helping us manage those sweepstakes internally.
- Our Social Media Customer Service team has benefited significantly from the use of Shoutlet. We now get emails to multiple accounts and customer service representatives can manage issues for multiple brands and Facebook pages all in one spot.
We have been using Shoutlet for so long, and have seen so much growth and versatility, I believe we are confident that all of our social media management needs are being met with Shoutlet. It really helps that the Shoutlet team has open to recommendations in terms of usability and are interested in meeting our specific needs.
Shoutlet is a versatile tool that can be used for a wide variety of social media solutions. If you are simply looking for a URL shortener, I would recommend looking into the tool a little further and evaluating how else you can simplify your social media and web marketing efforts using Shoutlet.