Overall Satisfaction with Silverpop Engage
We used Silverpop for email marketing to prospects and current customer base. It was chosen based on its integration with Salesforce.com. It allowed us to easily track communications to these audiences and engage our sales team in follow ups on those communications.
- Increased efficiency as reps were able to follow up on emails.
- Could easily create campaigns between SFDC and Silverpop for better tracking.
- Gave us the ability to better communicate with our customer base.
- Marketo Marketing Automation,Constant Contact,MailChimp
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.
Silverpop Engage is well suited for Salesforce.com. The support on the product was phenomenal when needed. The personal training was lacking unless you wanted to pay for it, but their online courses were helpful and always available. I would refer back to them frequently.