Silverpop and SFDC inegration
May 15, 2015
Silverpop and SFDC inegration
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Silverpop Engage
We used Silverpop for email marketing to prospects and current customer base. It was chosen based on its integration with Salesforce.com. It allowed us to easily track communications to these audiences and engage our sales team in follow ups on those communications.
- Integration with SalesForce.com
- Easily able to create queries of lists.
- Easily able to test campaigns before sending out.
- Hard to build emails if you have little familiarity with HTML.
- Increased efficiency as reps were able to follow up on emails.
- Could easily create campaigns between SFDC and Silverpop for better tracking.
- Gave us the ability to better communicate with our customer base.
- Marketo Marketing Automation,Constant Contact,MailChimp
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.