Silverpop and SFDC inegration
May 15, 2015

Silverpop and SFDC inegration

Amanda Wheeler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Silverpop Engage

We used Silverpop for email marketing to prospects and current customer base. It was chosen based on its integration with Salesforce.com. It allowed us to easily track communications to these audiences and engage our sales team in follow ups on those communications.

Pros

  • Integration with SalesForce.com
  • Easily able to create queries of lists.
  • Easily able to test campaigns before sending out.

Cons

  • Hard to build emails if you have little familiarity with HTML.
  • Increased efficiency as reps were able to follow up on emails.
  • Could easily create campaigns between SFDC and Silverpop for better tracking.
  • Gave us the ability to better communicate with our customer base.
I really liked the ability to create multiple queries on lists imported. The integration with SFDC worked well for our organization. The reporting was okay, though I really liked the dashboard features. It made presenting high level information to management simple.
Silverpop Engage is well suited for Salesforce.com. The support on the product was phenomenal when needed. The personal training was lacking unless you wanted to pay for it, but their online courses were helpful and always available. I would refer back to them frequently.

Acoustic Campaign Feature Ratings

8.3
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
Not Rated
9.0
Calendaring
9
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.7
Dashboards
10
Standard reports
8
Custom reports
8
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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