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IBM Watson Campaign Automation Review 8 of 35
IBM Watson Campaign Automation Review: "Silverpop, the good, the bad, the ugly."
https://www.trustradius.com/marketing-automationIBM Watson Campaign AutomationUnspecified7.878101
John Mix, PMP profile photo
Updated February 25, 2015

IBM Watson Campaign Automation Review: "Silverpop, the good, the bad, the ugly."

Score 8 out of 101
Vetted Review
Verified User
Review Source

Software Version
Engage 5

Overall Satisfaction with Silverpop Engage

At the moment we are using solely for sending email to our donors or those who signed up to receive emails from us, like newsletters and updates on programs
  • Selecting the group that received the email. Though it may not be intuitive to navigate it does allow for some sophisticated segmentation.
  • The integration with Salesforce is very easy to manage.
  • The Query building functionality it very easy.
  • The navigation process is a bit bulky. For example, trying to open a "link" in a new tab or back arrowing, only opens the page you're on. Does not open the object you either want to see or were working on.
  • Organization of Databases and lists can be very confusing.
  • The filing of cloned queries or emails is annoying. It always defaults to the main folder regardless of your filing structure.
  • Increased efficiency for sure!
  • We have achieved better customer service through a real time 360 view of donor contact
  • Much better analysis of email sends and creatives, success or failures
Exact Target is a great product, we made the switch because of Silverpops ability to allow us much more flexibility with design and graphics.
At the moment there is no other product that I know of that would allow us the flexibility and functionality we want.
How advanced or sophisticated is the email program. Silverpop tends to lean toward the more complex side and my not be necessary for programs that are more straightforward.

Using Silverpop Engage