A must-have solution for digital marketing!
Updated June 16, 2015

A must-have solution for digital marketing!

Dimitris Rakopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with IBM Watson Campaign Automation

We offer Silverpop as a marketing solution for our clients. We provide professional services around the email marketing, marketing automation. Scoring features are provided by Silverpop.
The tools sets provided allows us to run automated campaigns and monitor the results in an effective way. Also, the integration features gives us the mechanisms to connect and ecommerce system and get insights on the performance of our campaigns.
  • Marketing Automation
  • Scoring
  • Integration to CRM systems such as Salesforce.com
  • Email marketing
  • Database management
  • The overall interface looks a bit old fashioned. However, areas of the solution have been revamped on each update with latest technologies.
  • ROI is the main reason for choosing such a solution. The whole approach is based on exactly that.
  • The vast number of integrations help connect other systems used on clients' processes.
Silverpop is a far more sophisticated and complex solution that can incorporate out of the box a great number of features. Since Silverpop was acquired by IBM the product features are added really fast and other solutions are incorporated to the product. Also, IBM can locally support the product and that adds to the overall support experience.
In case of marketing automation Silverpop Engage gives the right tools to perform complex automation tasks with ease. The provided interface is so intuitive that it is extremely easy to perform even the most complex automatic processes. The ability to combine email, sms and other systems gives flexibility and helps exploit the tools set provided to the fullest.

Acoustic Campaign Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Integration with Salesforce.com
Integration with Microsoft Dynamics CRM
Integration with SugarCRM

Using IBM Watson Campaign Automation

Creating a marketing solution required a tool that would be used on a long term basis. So, Silverpop was chosen as a long-term solution. The tools and the roadmap ensures that it will be a tool used for a long time. The IBM acquisition indicates that Silverpop is a solution that can be the cornerstone of its marketing strategy.

IBM Watson Campaign Automation Reliability