SimilarWeb - Great website analytics for beginners
March 14, 2018

SimilarWeb - Great website analytics for beginners

Jimmy Mack | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

We used SimilarWeb across the marketing department to identify website trends, keyword searches, geographic location of those visiting our website, and more. It is a great tool to identify who is coming to your website and if the content you have on your website resonates with your target audience. We were then able to use this data for SEO purposes.
  • Basic website analysis, including total visits, traffic share and an estimated UMV number
  • Audience analysis, including who is visiting your website along with basic demographic information
  • SEO help: using traffic sources and search information you can use the data to improve your website's SEO
  • It is not as robust as Google Analytics (when implemented properly)
  • It comes at a cost (Google Analytics is free)
  • Some of the statistics are a bit off from those we receive from our CMS analytics
  • The ability to track basic website stats for KPIs
  • Changing SEO to create more website hits and increase conversion rate
  • Monitor competitor websites to track their success and adjust our website accordingly
SimilarWeb is not as robust as Google Analytics, but it is much easier to use and user friendly for someone who wants to jump right into website analytics without having to do all the setup that Google Analytics requires. I like the dashboards and statistics provided by SimilarWeb more than those provided by Alexa.
SimilarWeb is a great tool to use for people who want to venture into the world of website analytics but are unable or don't have the knowledge to do a full Google Analytics integration. It cannot get quite as deep as Google Analytics does when GA is implemented properly, but SimilarWeb is a great place to start if you have the budget for it.