An ad agency's take on SimilarWeb PRO
May 24, 2021

An ad agency's take on SimilarWeb PRO

Jonathan Kagan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SimilarWeb PRO

At the moment, we utilize SimilarWeb PRO for new business pitches, SEO insight, and competitive landscape reviews. It is used by our strategy, SEO, analytics, business development, and media teams. The biggest thing we ultimately use it for is to review how a brand stacks up against the competition, which is key for our planning.
  • Low traffic threshold
  • Covers paid and organic
  • Cost effective
  • Doesn't include all paid media
  • Still has a traffic threshold
  • Website evaluation
  • Traffic estimates
  • Rankings
  • It is useful for competitive research
  • Great for insights correlation
When I look at SimilarWeb PRO vs its most common competitors that I utilize: SpyFu and Semrush, the reality is the platforms are fairly interchangeable. However SimilarWeb PRO has begun to add in new betas and pilots to the users, which is making it a more cost-effective option for the agency.

Do you think SimilarWeb PRO delivers good value for the price?


Are you happy with SimilarWeb PRO's feature set?


Did SimilarWeb PRO live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SimilarWeb PRO go as expected?

I wasn't involved with the implementation phase

Would you buy SimilarWeb PRO again?


Ultimately I would, in fact, recommend SimilarWeb PRO to any of my colleagues. There are multiple platforms in the space, but SimilarWeb PRO is definitely one of the top three. Its capabilities, bells and whistles, and tech are fairly interchangeable with the other top platforms in the space.