Powerful allrounder toolkit for competitor analysis and channel performance
March 24, 2023

Powerful allrounder toolkit for competitor analysis and channel performance

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

We use SimilarWeb PRO for competitor analysis. One of the challenging part of competitor analysis is to be able to have data for all channels as well as depth in some specific channels. SimilarWeb PRO has done a great job to meet the expectation, not only covering all marketing acquisition channels but also can dive deep into a lot of details.
  • Have data for all marketing acquisition channels
  • Overall accurate traffic data/trends
  • Good insights for specific channels, e.g. organic, display, referral, social, etc
  • Currently China is an officially supported region, it'd be great if more data can be generated from this region
  • Dashboard report features are not as advanced as other tools, e.g. Semrush, dragonmetrics
  • All channel insights
  • Unlimited comparison for competitor analysis and channel in-depth traffic analysis
  • We have made important strategic decisions on competitor benchmarking, based on SimilarWeb PRO's insight
Semrush is not as cheap as some may think. Dragonmetrics support China and is specialised in organic channel. For allrounder and competitor choices, SimilarWeb PRO is a good choice.

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

It would suit a large company with in-house marketing teams managing multiple channels. This is mainly because
1. The tool is a good allrounder as well as a specific channel analytical tool
2. The cost is not for a budget-restricted company thus the cost should ideally be shared by all channels