SimpleTexting Solved Our App Download Challenges
February 28, 2019
SimpleTexting Solved Our App Download Challenges
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with SimpleTexting
We are an app developer who uses SimpleTexting to drive app downloads. It is used within the account management and marketing departments to help provide a simple way for potential app users to text a shortcode to get a link to an app download. Before SimpleTexting, we had to describe to potential users how to find the app in the App/Play Stores and just hope they were able to follow instructions, which wasn't an ideal situation. We could also provide download links on social media or in emails, but poor email read rates, and hard-to-predict social media engagement rates often meant that links were never seen. People are comfortable with SMS and find it a much easier method to use, as evidenced by our higher conversion rates.
- Simple keyword creation process. I can have a new keyword set up in less than a minute.
- Robust analytics for reviewing and monitoring open and conversion rates. We can get detailed reports on subscribers, opt-outs, keywords, web forms, and more.
- Easy method for embedding web forms in to websites and landing pages. This comes in handy in situations where we want people to be able to send a download link to their phone because they are on a desktop and can't download the app directly to their phone.
- Overall platform is very straight-forward and easy to use.
- SimpleTexting has provided everything we've needed for successful SMS marketing. We wish we could utilize one shortcode instead of two, but the shortcode that had less keywords already reserved was not available in Canada, so we didn't really have a choice but to begin balancing two shortcodes. That's not really ST's fault, though.
- Higher app download rates compared to other, more traditional methods, such as email or social media link sharing.
- Setting up a keyword is a lot easier than creating a promotional flyer, saving graphic design hours and marketing efforts.
We have only ever used SimpleTexting for SMS marketing.