Empower and Inspire Employees With Smarp
Updated December 09, 2021

Empower and Inspire Employees With Smarp

Diana Macovei | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Smarp

2-way relationship. Swarovski gives its employees a voice. 5 to 10 new pieces of content are proposed by Swarovski employees and uploaded to Smarp every week. 88% User Engagement In the first half of 2020, from January to June, user engagement on Smarp was at an all-time high of 88%. 7 million people reached through a solid and authentic employer brand program built with the help of Swarovski employees.
  • Employee advocacy.
  • Statistics.
  • Engagement.
  • Pricing can be reduced per user.
  • Content sharing and scheduling.
  • Content suggestion.
  • Reach.
  • No negative impact noticed so far.
Global coverage, support, quick implementation, and transparent pricing.

Do you think Smarp delivers good value for the price?


Are you happy with Smarp's feature set?


Did Smarp live up to sales and marketing promises?


Did implementation of Smarp go as expected?


Would you buy Smarp again?


We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume

Using Smarp

300 - A mix of all business functions and locations - from senior leaders to sales consultants.
3 - Curiosity, open minded, empathy, IQ
  • Employee Advocacy
  • Employer Brand reputation
  • Employee engagement
  • sharing content on LinkedIn
  • sharing even more content
It's a solid tool and embraced by the people who are using it.

Evaluating Smarp and Competitors

  • Price
  • Product Features
  • Product Usability
It offered what we needed when looking for an employee advocacy solution - easy to use.
There's more competition now, many with a wider offer and lower prices

Smarp Implementation

Fast and smooth implementation, all aspects were clarified and solved in real time
Change management was a minor issue with the implementation - No issue in implementing the tool
  • alignment with IT security
  • Procurement
  • Legal

Smarp Training

Great support from the Account Manager on onboarding new users and explaining how the tool works.

Configuring Smarp

We did not need any special configuration, but was done to serve our purpose
cannot comment on that - Single Sign on if available
Some - we have done small customizations to the interface - very little customization was needed, we only added our logo and colors
Some - we have added small pieces of custom code - some was needed to import feeds

Smarp Support

Very responsive support team, also taking into consideration feedback on how to improve the platform
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No, no premium support purchased or needed
Can't think about something specific

Using Smarp

very easy to use, available on PC or mobile
Relatively simple
Easy to use
Technical support not required
Quick to learn
Feel confident using
  • Schedule content
  • Propose content
  • Approve content
  • mass deletion (does not exist yet)
Yes - Very well integrated with the desktop

Integrating Smarp

Relationship with Smarp

Great support and guidance
Procurement was involved in the negotiations
Not really, just have a dialogue and be open about your expectations