Item: Smartlook
Rating: 8
Author: Jeff Worcester

Use Cases and Deployment Scope

We primarily use Smartlook in the digital marketing department. Insights from Smartlook recordings, heatmaps, and funnels have been turned into actionable items from user experience improvements to customer service initiatives. We've made major improvements as a result of Smartlook's tools.

Pros and Cons

The heat map scrolling feature helps us understand how much information our users are seeing and where they are dropping off.
The user recordings have been instrumental in creating user experience roadmaps.
The funnels have been very helpful in identifying where prospects are dropping off before becoming leads.

It would be nice if IP to company identification was displayed on recording profiles.
Often times stylesheets don't render properly and make the navigation section look bad.
Navigation drop downs do not get displayed when users click.

Return on Investment

The free version is adequate for lower traffic sites.
We've been able to make changes based on what we've seen even without paying for pro.
The skipping times of inactivity in the recordings alone make the pro subscription worth the money.