Smartlook has really helped me improve my website.
August 24, 2018

Smartlook has really helped me improve my website.

Kat Merriman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Smartlook

My name is Kat and in my small business of 1, I am using Smartlook to optimize my website. I can't afford to spend hours figuring out how to make my website most efficient. I need great tools that allow me to view how visitors are using my site, where they are having trouble and how to best optimize for their use. Smartlook lets me quickly gather that data and find holes in user experience and optimize my website. For a small, local business, this is essential in creating a great customer experience and converting people that visit your website into actual customers. I need them to be able to find everything they need on my website quickly and efficiently and Smartlook really helps me achieve that.

Pros

  • The ability to see a visitor's journey from the start of the visit to the end is invaluable. It lets you find where something may be confusing or broken, very quickly.
  • Seeing different visits based on mobile or computer visits, as well as different browsers lets you identify issues in each system.
  • The visit results are broken out by new and returning visitors, which is great for gaining insights into website usage.
  • Smartlook gathers information and provides heatmaps for your website, which are a great aggregate of user behavior.

Cons

  • I'd love for the default time at which the website replays happen to be 1x and not .5x.
  • Smartlook has allowed me to optimize my website based on user experiences and see where I have problems and fix them quickly. I know this has improved my conversion rates and helped in increase profits.
I chose Smartlook because it records actual visitors who find my website throughout the course of their internet search or by coming in directly. UserTesting sends in users to review the website, but since they aren't actually looking for my services their experience will be different. Smartlook lets me see what my real visitors, real customers, are experiencing and what their pain points are. It allows me to address the issues that real customers might be having.
I think any business looking to analyze their website data can benefit from Smartlook. Small businesses and can watch individual recordings and gain meaningful insights. Larger businesses can also export all the data into their database and do a more thorough analysis of behavior. Overall a great tool for any business that is looking for website analysis.

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