Great tool for qualitative data

We use Smartlook across our whole marketing and design team as an addition to Google Analytics. It provides qualitative data such as user recordings connected with events and funnels, heatmaps and clickmaps, most of which you can't get from GA. We use it regularly to validate our new designs and hypotheses. We also have a complex sales cycle with attribution problems and Smartlook helps us evaluate our marketing campaigns with qualitative data.