Good platform - dynamic results
November 26, 2021
Good platform - dynamic results
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Social Publishing & Engagement
- Social Listening
- Influencer
Overall Satisfaction with Sprinklr Modern Sales & Engagement
The fact that it [Sprinklr Modern Engagement] integrates social media and looks at brand penetration, etc... makes this a very usable platform. The other factor is that it gives the user a glance at their "reputation index"... and reputation management today is even more important than simply branding. Given that it uses as a base - social media - it encourages me to review material that potentially could come from a myriad of places... not just your standard social media platforms. So this secondary research - coupled with Sprinklr makes for a wonderful and actionable set of bullet points at the end of the day.
Pros
- SM analytics
- It measures a particular campaign's performance - hugely needed today.
- Benchmarks my performance with competitor's performances...YEAH.
- Has the ability to monitor the team's activities against performance.
Cons
- Social media adaptation... platforms are adding and subtracting services... it needs to keep up with these changes.
- It is important that financial factors be allowed to be a part of the reputation mixture... this could [play a] positively or negatively affect.
- Broaden the scope of media monitoring... there are so many additional channels that could be added.
- Provided benchmarking for a variety of staff to work against...
- Performance analysis is very good.
- The ROI is quite reasonable at this point.
Do you think Sprinklr Social delivers good value for the price?
Yes
Are you happy with Sprinklr Social's feature set?
Yes
Did Sprinklr Social live up to sales and marketing promises?
Yes
Did implementation of Sprinklr Social go as expected?
Yes
Would you buy Sprinklr Social again?
Yes
Comments
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