Sprinkling attention the right way
December 29, 2021

Sprinkling attention the right way

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Social Publishing & Engagement
  • Social Listening
  • Ratings & Reviews

Overall Satisfaction with Sprinklr Modern Sales & Engagement

We used to monitor and moderate our client's social media accounts (top 5 accounts) with Sprinklr. The team's moderate all content that comes in for these clients. We then address questions, complaints, compliments, and any other remarks that come from customers. Sprinklr also helps listen in to "who" is mentioning our products or clients across the web, it then helps us to design social ads, and create reports. The best part is it's all on a single platform!

Pros

  • tracking brand activities across all platforms
  • easy content sharing
  • social listening
  • Metrics and dashboard tracking

Cons

  • I wish it was easier to learn how to use the platform quickly.
  • User Interface
  • Tagging abilities
  • We have tracked link clicks from campaigns
  • Track website traffic to show interest in a specific products.
  • able to generate meetings due to positive customer interactions
Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.
Sprinklr met our needs as well as seemed to be a better fit with our directions for the year.

Do you think Sprinklr Social delivers good value for the price?

Yes

Are you happy with Sprinklr Social's feature set?

Yes

Did Sprinklr Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprinklr Social go as expected?

I wasn't involved with the implementation phase

Would you buy Sprinklr Social again?

Yes

Sprinklr is great as you can use it to send short messages instead of emails. And you get to see the profile of who you are communicating with right on top. You can contact customers on different channels, not only via chat or email. Another thing that makes my life easy is the fact that I can easily exchange information across the company no matter how many social media profiles are connected and I can share it with a colleague, wherever he is.

Sprinklr Social Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
8
Broad channel coverage
9
Content planning and scheduling
9
Audience targeting
9
Content optimization
9
Workflow management
9
Automated routing and prioritization
9
Customer interaction histories
8
Bulk actions
8
Lead generation
7
Content marketing
9
Paid media management
9
Campaigns and promotions
9
Twitter
10
Facebook
9
LinkedIn
10
Google+
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
8
Real-time tracking
9
Competitor analysis
8
Role-based user permissions & privileges
9
Mobile access
8

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