Item: Sprinklr Social
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We used to monitor and moderate our client's social media accounts (top 5 accounts) with Sprinklr. The team's moderate all content that comes in for these clients. We then address questions, complaints, compliments, and any other remarks that come from customers. Sprinklr also helps listen in to "who" is mentioning our products or clients across the web, it then helps us to design social ads, and create reports. The best part is it's all on a single platform!

Pros and Cons

tracking brand activities across all platforms
easy content sharing
social listening
Metrics and dashboard tracking

I wish it was easier to learn how to use the platform quickly.
User Interface
Tagging abilities

Return on Investment

We have tracked link clicks from campaigns
Track website traffic to show interest in a specific products.
able to generate meetings due to positive customer interactions

Support Rating

Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.

Alternatives Considered

Simplify360 and Hootsuite

Sprinklr met our needs as well as seemed to be a better fit with our directions for the year.

Key Insights

Do you think Sprinklr Social delivers good value for the price?

Yes

Are you happy with Sprinklr Social's feature set?

Yes

Did Sprinklr Social live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprinklr Social go as expected?

I wasn't involved with the implementation phase

Would you buy Sprinklr Social again?

Yes

Likelihood to Recommend

Sprinklr is great as you can use it to send short messages instead of emails. And you get to see the profile of who you are communicating with right on top. You can contact customers on different channels, not only via chat or email. Another thing that makes my life easy is the fact that I can easily exchange information across the company no matter how many social media profiles are connected and I can share it with a colleague, wherever he is.

Sprinkling attention the right way

Modules Used

Overall Satisfaction with Sprinklr Modern Sales & Engagement