Sprinklr Modern Engagement for Healthcare Orgs
April 14, 2020
Sprinklr Modern Engagement for Healthcare Orgs
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Social Publishing & Engagement
Overall Satisfaction with Sprinklr Modern Engagement (formerly Social + Messaging Suite)
We use Sprinklr Modern Engagement to schedule and publish our social media posts across a number of core institutional channels. Each team member has a login, and we each manage a specific service line with 3-4 different channels (Facebook, Twitter, Instagram, LinkedIn). We also have a few OHSU members who use Sprinklr for their channel management as well. Monthly, we will run reports for our stakeholders. We occasionally use the engagement function to do daily sweeps but have a habit of diving into the platforms natively for most of our CSR.
- Tagging and taxonomy (for reporting purposes)
- Dashboards and presentations (easy for monthly or quarterly round-ups)
- All-up editorial calendar view
- Some reporting metrics not available (Instagram Stories for example)
- Some scheduling not available (again Instagram Stories)
- Paid social advertising does not get pulled into reporting dashboards with organic metrics. We have to add those manually each time.
6 - Marketing, Strategic Communications, Social Media, Digital Media and a few embedded communicators that also serve as marketing specialists in their own departments, such as our Women's Health unit. These embedded communicators benefit from Sprinklr in terms of being able to see our main content and cloning or duplicating for their own channels to use.
- We share a monthly dashboard to stakeholders showing growth across all channels to make a business case for our social media team (and to hopefully grow the team one day).
- We have directly attributed CSR actions on social media that have lead to appointments being made in clinic or hospital.
- We have tracked link clicks from campaigns to key service lines and website traffic to show interest in a specific service/treatment.
- Evariant Healthcare CRM (HCRM), Hootsuite, Adobe Marketing Cloud and Salesforce Advertising Studio (formerly social.com)
We like the interface and the options to add additional modules to Sprinklr. We are happy with the product and will continue to use it. Out of all the social CMS options out there, it truly is best in class. If budget allows one day, we would love to layer on Social Listening.