Item: Sprinklr Insights
Rating: 8
Author: Verified User

Overall Satisfaction with Sprinklr Modern Research

Use Cases and Deployment Scope

We basically use it for handling our social media and communication. In addition, we use it for our research as well as competitor research and analysis. We use it to track competitor activity as well as their mentions. Also, it helps in preparing the overall report and analysis of our marketing efforts.

Pros and Cons

Pros

Handling your social media profiles
Competitor research and analysis
Report generation

Cons

Adding profile is time taking
In-built dashboards could be improved
More quick action settings

Return on Investment

Helped improve our social profiles with better traction
Our engagement improved with customers
Helped analyse our profiles and get insights out of it

Key Insights

Do you think Sprinklr Insights delivers good value for the price?

Yes

Are you happy with Sprinklr Insights's feature set?

Yes

Did Sprinklr Insights live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprinklr Insights go as expected?

Yes

Would you buy Sprinklr Insights again?

Yes

Alternatives Considered

Haven't used other tools, have started with Sprinklr Research

Likelihood to Recommend

It's more suitable when your company has a lot of social media activity and your customers reach you across platforms, so it makes managing them easier as well as better to reach them out. If your activity isn't that much, then buying it won't be much fruitful for your organisation.

Comments

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Sprinklr Modern Research - A wonderful tool although improvements can be done

Modules Used