TrustRadius Insights
Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across …
Overview
What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
N/A
Unavailable
What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/consum…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
14 people also want pricing
Alternatives Pricing
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
What is Act-On?
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Sprinklr Insights?
Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
Sprinklr Insights Features
- Supported: Competitive insights and Benchmarking
- Supported: Social Listening Insights
- Supported: Product Insights
- Supported: Location Insights
- Supported: Media Monitoring & Analytics
- Supported: Visual Insights
- Supported: AI Studio
- Supported: Smart Trends
- Supported: Smart Alerts
- Supported: Mobile App
- Supported: Presentation & Display
- Supported: Smart Quick Insights
- Supported: Smart Content Intelligence
- Supported: Audience Insights
- Supported: Brand Reputation Insights
Sprinklr Insights Video
Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.
Sprinklr Insights Competitors
Sprinklr Insights Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
Frequently Asked Questions
Synthesio Social Intelligence Suite, Digimind Intelligence, and Talkwalker are common alternatives for Sprinklr Insights.
Reviewers rate Support Rating highest, with a score of 7.4.
The most common users of Sprinklr Insights are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(77)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across various industries. Users have praised the tool for its ability to monitor specific conversations on the web, keeping them well-informed about their brand's online presence. With Sprinklr Insights, users can easily filter out noise and focus on relevant discussions, allowing them to gain valuable insights and perform in-depth analysis.
One of the key use cases of Sprinklr Insights is brand perception analysis. This platform has been particularly beneficial for identifying brand perception in local markets, especially in the highly competitive IT industry. Users have been able to track sentiment, analyze social chatter, and understand customer behavior and service experience. This information has helped businesses improve their marketing strategies, address any brand issues that arise, and make data-driven decisions.
Another important use case of Sprinklr Insights is competitor analysis. The tool enables users to track competitor activity and mentions on social media platforms, helping them stay updated on industry trends and prepare comprehensive reports. By monitoring share of voice, sentiment, and social media page performance against competitors, businesses can gain a competitive edge and mitigate the risk of new entrants in the market.
Additionally, Sprinklr Insights is widely used for crisis monitoring and management. Users rely on this platform to be aware of potential crises before they strike by monitoring risks from various sources such as employees, executives, brand ambassadors, partners, vendors, corporate policies, and dynamic political scenarios. This proactive approach allows businesses to address issues promptly and minimize negative impacts on their reputation.
Overall, Sprinklr Insights provides a comprehensive solution for managing social media strategies, conducting research, analyzing competitors' activities, and understanding audience sentiment. Its user-friendly interface, reliable performance, and availability across multiple social media platforms make it an essential tool for businesses looking to enhance their online presence and make data-driven decisions.
Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.
Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.
User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.
Unintuitive User Interface: Several users have expressed frustration with the unintuitive user interface of Sprinklr Insights. They have mentioned that it can be difficult to navigate and find specific features, leading to a steep learning curve. Some users also feel that the design is cluttered and could benefit from simplification.
Performance Issues: There are concerns raised by users regarding the speed and performance of Sprinklr Insights. Users have reported issues such as slow website speed, sluggish loading of listening dashboards, and occasional outages. These performance issues hinder their workflow and they believe prompt attention should be given to address these problems.
Lack of Transparent Communication: Users have expressed a desire for better communication during outages and downtime. They feel that Sprinklr Insights should provide more information and updates about system status when there are disruptions in service. This would help them manage their expectations and plan accordingly.
Attribute Ratings
Reviews
(1-25 of 27)Companies can't remove reviews or game the system. Here's why
November 08, 2022
Expansive, Overwhelming, and Very Customizable.
Score 8 out of 10
Vetted Review
Verified User
- The listening dashboards are very robust.
- The insights are detailed with easy to understand metrics.
- They can pull mentions across all platforms, including blog sites, news outlets, and podcasts.
- There is a significant delay in reporting due to API limitations.
- The dashboards are almost TOO customizable and the information can be dense.
- The UX could be a smoother.
August 24, 2022
Great tool but to extract value it takes a lot of resources
- Benchmarking: content analysis
- Listening: alert notifications - very useful
- Kill switch rule - super useful
- Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
- 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
- Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
- Displaying metrics
- Visualizing data
- Highlighting specific posts
- Intuitive interface
- Simpler, less cluttered design
June 17, 2022
My amazing experience with Sprinklr
- Reduce risk and protect your brand.
- Build your business with real-time customer insights.
- Sprinklr gives you a better understanding of feedback on your products and services.
- Additional canned messages will be amazing.
- The support for multiple service tags can improve.
- If given an option to customise the colour scheme as per the user would add a lot personalization options.
- Listening
- Quick check-up
- Reporting
- Better way of custom reporting
- Easier way to make some topics
- Dashboard feature
- Easy to use
- Case level details
- Great tool for social media management
- Website speed
- Navigation on dashboard
- Scheduling of reports
- It is very expensive
May 12, 2022
The know hows of Sprinklr modern research
- Providing audience sentiment
- Providing engagement timings for setting up content calendars
- Useful to determine hashtag strategies
- Improvement in the newsletter feature
- More details on auto imported features
- Time required to load listening dashboards
May 03, 2022
How a great product can change your productivity
Score 10 out of 10
Vetted Review
Verified User
- Rich functions can support many work needs.
- It can support the use of this product on multiple platforms, and can process data through mobile phones without a computer.
- Added a night mode.
- No particularly obvious disadvantages.
May 03, 2022
Sprinklr: Broadening Your Vision on Social Media
- Simple creation of topics/searches.
- Ability to control run-time of searches.
- Strong grouping options.
- Dashboard creation through custom widgets.
- Speed & addition of new platforms.
- Image recognition.
- Managing keywords/lists can be clunky at times.
- Makes easy to communicate with end customers.
- Easy to navigate and use the tool.
- Allows same features as the particular platform uses.
- Less downtime and good IT support whenever required.
- Customization by a particular organization is easy.
- If an organization wants to use hybrid mode, meaning chat+calls, then call via social media platform should be there as well like for WhatsApp, etc.
- Translation in all languages should be available.
May 03, 2022
Holistic view of the Social Media Research
- Insights generation.
- Benchmarking.
- Online response management.
- Search queries.
- Identifying the topics.
- Data pull.
- Advances language recognition apart from English only.
- Insightful social listening from your community.
- Great benchmark reporting with the feature to also compare your company to industry competitors.
- Integrate customer satisfaction survey.
- Auto reporting and alert on set topic groups (when a threshold of a certain mention is reached, provide insights on WHY it is increasing).
- Add AI support for response templates for agents.
May 02, 2022
A great tool for social listening!
- Data visualization
- Easy and intuitive set up to build boolean queries
- AI involved to facilitate conversation analysis
- Mentions could be better visualized in dedicated widgets that are more adapted to reading a large amounts of mentions
- Integration of premium news sources
- Better display of authors of mentions with more information
May 02, 2022
Speaking with Experience!
- Real-time competitive.
- Insights to inform.
- Organic social strategy.
- AI for Smart Content.
- Intelligence.
- Report on business.
- Insights like sentiment.
- Alongside media metrics.
- Real-time monitoring.
- For brand risk/crisis.
- Managements.
- Lesser downtime.
- More themes on the UI.
April 08, 2022
Sprinklr Can Do It All
- Quick search insights
- Visualize trends through graphs, charts, and waterfalls
- Benchmark competitor response times and content performance
- Export results through multiple formats and URL links to users outside the platform
- Paid benchmarking requires an additional paid module. Understanding what's organic vs paid is difficult
- analytics
- audience
- demographics
- Show information on IG Reels
- easier cover selection on videos
- more reliable scheduling tools
- Breakdown of external and internal reviews.
- Use of smart algorithms to detect negative and positive insights to calculate an overall score.
- Great interface.
- Sometimes positive insights are picked up as negative.
- Sometimes external reviews are not synced or updated on the platform.
- Too many functions and tabs.
April 05, 2022
Spinklr helps in Digital Marketing campaigns. It's a dashboard for your marketing world.
- Social Listening
- Social Media Account Benchmark
- Engagement Channel
- Social Media Respond
- User Experience
- Scope of Language
- Sentiment Improvement
April 04, 2022
Best Tool For Social Listening Out There
- Lots of access to sources that no other platform has
- Super customizable reporting and widgets
- Power users are able to customize things even more
- More sources! I'm waiting to be able to listen to Tiktok specifically
- Needs the ability to listen to responses around a particular post via url
- Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick
January 21, 2022
Sprinklr is an amazing tool Social research
- Social Listening functionality.
- Benchmarking.
- Performance analysis.
- Sometimes the same publisher article comes as news as well as blogs.
- Handling your social media profiles
- Competitor research and analysis
- Report generation
- Adding profile is time taking
- In-built dashboards could be improved
- More quick action settings
November 04, 2021
Wonderful tool!
- Research.
- Filter.
- Listening.
- Care.
- Advertising.
- Marketing.
October 07, 2021
On Par with Other Social Listening Tools
- Customization.
- Robust data.
- Comprehensive insights.
- Not intuitive.
- Can be hard to find things.
- Can be difficult to set up custom dashboards.
August 03, 2021
The better way to interpret customer data at scale
- Provides real-time insights on current events and competitor's strategies
- Interpretation of customer data
- Helps in identifying opportunities and building smarter strategies.
- It's a complicated process to set up reporting and analytics
November 20, 2019
Sprinklr, it was fun!
- Product Insight — Being able to add in our products so we can have positive and negative insights.
- Community Insights — We were able to watch out community and see what they were talking about.
- Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
- Outages — All tools have outages but better communication on these would be helpful.
- Teaching us how to make our own dashboards would be helpful in times of crises.