The comprehensive social media management tool.
May 09, 2025

The comprehensive social media management tool.

Amit Potdar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Publishing & Engagement
  • Social Listening
  • Sprinklr insights

Overall Satisfaction with Sprinklr Social

Sprinklr Social is used in our company to connected all the siloed country teams to collaborate and use a single channel to publish content on our various social channels. This helps us keep track of all social accounts we own, reuse the global content by country teams, look at the on demand reporting information about the engagement received on the posts published and optimize if required. It also helps us in community moderation.
We see this tool as a good fix for effectively managing our social media at scale.

Pros

  • The feature that allows you to schedule and post content to various channels in one go saves a lot of time and labor.
  • Instead of depending on our external agencies to provide us reporting information on engagement, we now have on demand reports that help us pivot the social media strategies.
  • The UI of the tool is pretty user friendly and optimized, quick to adopt.

Cons

  • We feel Sprinklr should work with LinkedIn to enable profile reporting within the Sprinklr tool, this would be game changer for companies using their C level executives profiles to post and report via Sprinklr.
  • Social listening coverage should be broad and include more granular data about the location of the mention without which the data may not be of any use.
  • Benchmarking module should cover wide channels than what is covered currently, this would give companies an edge to benchmark all of their social channels.
  • The tool helps us save significantly in content production costs by reusing the content by country teams that is used by global teams.
  • The Social insights module helps us setup crisis monitoring dashboards that help us mitigate any potential crisis that would lead to a big damage to brand reputation.
  • The ads module helps us get the best ROI, by pushing the best content forward.
The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package.
This is also GDPR compliant, helping us stay good with the info security.
The layout of the navigation is easy and anyone new to the tool won't be overwhelmed.
The social insights from Sprinklr is a powerful tool, gives us an edge when it comes to understanding what is being said about the products and services we offer.
It also helps us understand the various conferences we participate globally.
The marketing module helps us boost our content effectively ensuring best ROI.

Do you think Sprinklr Social delivers good value for the price?

Yes

Are you happy with Sprinklr Social's feature set?

Yes

Did Sprinklr Social live up to sales and marketing promises?

Yes

Did implementation of Sprinklr Social go as expected?

Yes

Would you buy Sprinklr Social again?

Yes

Wide coverage in terms of social channels supported, easy to connect the social channels to Sprinklr to get started.
The solid governance within Sprinklr enables enterprise level setup.
Publishing workflows can have approval process built in and with the rule engine a lot of workflows can be automated, reducing the manual efforts and time.
One can have multiple levels of approval built in and even those who do not have Sprinklr access can approve the content via email.

Sprinklr Social Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
9
Sentiment analysis
8
Broad channel coverage
8
Content planning and scheduling
10
Audience targeting
9
Content optimization
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
Lead generation
10
Content marketing
9
Paid media management
9
Campaigns and promotions
9
Twitter
10
Facebook
9
LinkedIn
8
Google+
9
Instagram
8
Pinterest
8
YouTube
8
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
10
Mobile access
9

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