SpyFu is a master!
February 11, 2014

SpyFu is a master!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction

At my ad agency role, our analytics team used SpyFu mainly to assess competitor search marketing intelligence to benchmark our search marketing recommendations for our B2B and B2C clients. SpyFu is mainly being used within the analytics department, which focuses on search marketing, web analytics and social media analytics for various clients. SpyFu helps us gauge the competitor landscape in search marketing for a given client industry and space.
  • Providing a systematic dashboard of competitor's search marketing strategy.
  • Providing a list of keywords as well as keyword analysis for a given domain.
  • The SEO report and PPC report are in depth and detailed, providing useful information.
  • Improve the visualization of the various reports. Some are not visually pleasing.
  • Consider enabling real-time analysis of competitor keyword campaigns.
  • Provide a guideline to how to interpret a SEO/PPC report.
  • The reports are not cheap but can be downloaded and circulated throughout key team members to work on the same project together.
  • The value of SpyFu is in providing proprietary search marketing intelligence that other software just can't.
  • SpyFu's data enabled our team to build a more accurate search campaign for our clients.
SpyFu is very insightful in getting competitor search marketing data, so it's quite indispensable in any search marketing campaign, especially for an ad agency role.
Does the software tell me exactly what my competitors are doing in search? What are the organic and paid keywords they are using? How much are they paying for these campaigns?