Item: SpyFu
Rating: 6
Author: David Spektor

Overall Satisfaction

Use Cases and Deployment Scope

We have used SpyFu for SEO and SEM research at 360i and STEAK Digital. For SEO we used it to determine and manage Client SEO expectations by using their "Estimated Value of Organic Traffic". Though I think the real benefit comes from their SEM tools. Seeing previous competitor Ad copy and keyword Ad history really helped our SEM department develop their campaigns.

Pros and Cons

Pros

SEM competitor historical Ad copy.
SEM keyword Ad history.
Expected SEO keyword benefits.

Cons

SEO tools a fairly bare bones compared to other tools

Return on Investment

Better client expectation management.
Better SEM competitor analysis.
Easier SEM campaign planning

Alternatives Considered

BrightEdge,SEOmoz

Likelihood to Renew

Ultimately I do not have control of renewal of the product.

Likelihood to Recommend

If you are planning to use this tool for SEM I would strongly recommend it. It has great tools for competitor analysis and campaign planning.

However for SEO it's feature set is a little bare bones. Basically the SEO tools are a nice bonus as opposed to being it's core product.

Comments

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SpyFu SEO and SEM review

Modules Used