SpyFu SEO and SEM review
February 12, 2014

SpyFu SEO and SEM review

David Spektor | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • SEO Tools

Overall Satisfaction

We have used SpyFu for SEO and SEM research at 360i and STEAK Digital. For SEO we used it to determine and manage Client SEO expectations by using their "Estimated Value of Organic Traffic". Though I think the real benefit comes from their SEM tools. Seeing previous competitor Ad copy and keyword Ad history really helped our SEM department develop their campaigns.
  • SEM competitor historical Ad copy.
  • SEM keyword Ad history.
  • Expected SEO keyword benefits.
  • SEO tools a fairly bare bones compared to other tools
  • Better client expectation management.
  • Better SEM competitor analysis.
  • Easier SEM campaign planning
Ultimately I do not have control of renewal of the product.
If you are planning to use this tool for SEM I would strongly recommend it. It has great tools for competitor analysis and campaign planning.

However for SEO it's feature set is a little bare bones. Basically the SEO tools are a nice bonus as opposed to being it's core product.