SpyFu - A Worthwhile Solution for SEO and PPC Marketing and Tracking
September 28, 2015

SpyFu - A Worthwhile Solution for SEO and PPC Marketing and Tracking

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SpyFu

I first began exploring SpyFu to determine if it would be useful to the public relations and marketing firm I previously worked at. As a small firm, we were cautious about investing in expensive software that did not directly address our needs. At the time, a competitor of one of our clients was spending big bucks on their marketing campaigns and we were struggling to keep up. We identified the need to track their success, as well as other competitors in the field, so that we could follow their movements and see what was working for them. My role was to go through each SpyFu training module and create a PowerPoint presentation to share with our team so that we could understand how it works and if it would be adequate to meet our needs.
  • One of SpyFu's greatest strengths is that it is easy to understand and follow along through videos and training modules. As someone who struggles with technology, watching and re-watching these explanatory aids was crucial in understanding the benefits of the software itself.
  • One of the most useful features is the Kombat tool, which allows you to see which keywords your direct competitors are honing in on or avoiding. This tool narrows down the keyword search so that you aren't wasting time on irrelevant keywords that your competitors aren't wasting time on either.
  • Even if YOU can understand your findings, you still have to convey them to your client. SpyFu's Recon Files generate SEO and PPC Reports that are aesthetically pleasing, simple to follow and succinct for your client to follow along.
  • Occasionally, SpyFu has been unable to find the website of a competitor, leading to a blank search.
  • Sometimes the suggested keywords can be irrelevant to what I am trying to find.
  • SpyFu allowed us to see how our biggest competitor was utilizing SEO and PPC marketing and how this was allowing them to outperform our own efforts. After we went through the tools on SpyFu, we could see what keywords were being utilized and which were ineffective and began integrating them into our own marketing campaign.
At this point, I have only used SpyFu and believe it is the most efficient software for our purposes.
I think SpyFu will become more and more relevant as companies begin to understand the advantages of SEO and PPC marketing. At the moment, this particular software might be more appropriate for larger companies with bigger marketing campaigns, as smaller marketing firms do not always use PPC marketing.

SpyFu Feature Ratings

7.0
Keyword analysis
7
Backlink management
6
SERP ranking tracking
6
Page grader
Not Rated
Competitive analysis
9
Site audit / diagnostics
6
Site recommendations
Not Rated
Task management
8
Local SEO
8
Social SEO
7
Mobile SEO
7
Global SEO
8
Multi-domain support
7
Integration with web analytics tools
7