Item: SpyFu
Rating: 9
Author: Amber Stanley-Kruth

Use Cases and Deployment Scope

SpyFu is a great tool for seeing how your website compares to others. It drills down into keywords, spend and presence in the market.

Pros and Cons

Keyword Research
AdWords History and Performance
Inside look into the SEO/PPC performance of other sites

Unable to get local data
Can only see root domain stats
No data on CPC or CTR for PPC

Return on Investment

Great for showing prospective clients exactly what their website needs.
Insight into how to make improvements on current campaigns.
Tons of information - statistics and tutorials.

Alternatives Considered

Using both currently

Other Software Used

Moz, AdWords, Google Search Console

Likelihood to Recommend

Great for new clients and gaining insight to prospective clients. Very useful to have a tool that compares one site to another and provides suggestions about most valued keywords.

Fu, SpyFu

Overall Satisfaction with SpyFu