Overall Satisfaction with SpyFu
[We used SpyFu for] PPC keyword discovery and utilization. Also PPC diagnostics for improvement of existing domestic campaigns. Helps us target the right KW sets. Used exclusively by the Marketing department..
- International KW targeting
- Competitive intelligence / identifies competitors KWs and campaign spends
- Organic and paid search overall campaign health
- No API integrations with marketing automation platforms (that I am aware of)
- Reporting is a bit wonky
- Usability can use some improvements
- Positive: Helps us focus on the right KW sets at the right place at the right time(s). KWs for organic and paid have helped me pull in some highly qualified leads.
- SEM Rush, Mangools and Authority Labs
Trade offs (features vary) but you get much of the same features but at a price variance.