Kung Fu kick your KWs into shape with SpyFu
March 28, 2017

Kung Fu kick your KWs into shape with SpyFu

Brett Doucette, ABC, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

[We used SpyFu for] PPC keyword discovery and utilization. Also PPC diagnostics for improvement of existing domestic campaigns. Helps us target the right KW sets. Used exclusively by the Marketing department..
  • International KW targeting
  • Competitive intelligence / identifies competitors KWs and campaign spends
  • Organic and paid search overall campaign health
  • No API integrations with marketing automation platforms (that I am aware of)
  • Reporting is a bit wonky
  • Usability can use some improvements
  • Positive: Helps us focus on the right KW sets at the right place at the right time(s). KWs for organic and paid have helped me pull in some highly qualified leads.
  • SEM Rush, Mangools and Authority Labs
Trade offs (features vary) but you get much of the same features but at a price variance.
A great KW research and competitive intelligence tool. Well worth the monthly/yearly investment. Less appropriate for hands on daily campaign management.

SpyFu Feature Ratings

6.8
Keyword analysis
8
Backlink management
5
SERP ranking tracking
8
Page grader
8
Competitive analysis
9
Site audit / diagnostics
4
Site recommendations
5
Task management
7
Local SEO
10
Social SEO
10
Mobile SEO
10
Global SEO
10
Multi-domain support
8
Integration with web analytics tools
Not Rated