Our experience working with Sysomos and Expion
December 13, 2018
Our experience working with Sysomos and Expion
Score 9 out of 10
Vetted Review
Verified User
Software Version
Sysomos Expian (legacy)
Overall Satisfaction with Sysomos Expion
I was first introduced into Sysomos Expion through their listening solution, a tool considered to be one of the most powerful in the market and one that served our needs to perfection. Fast forward when Sysomos acquired Expion, and our team quickly adopted the new addition to our family of tools with ease. What makes Expion unique is their quite robust solutions, including publishing our content from a centralized location, team collaboration and content review, and analytics. We easily track content and campaigns by adding unique tags to group published content. But our favorite feature to date is competitor tracking, and keywords monitoring.
Pros
- Keywords and competitor monitoring/tracking
- Content planning and publishing
- Community engagement
- Analytics and reporting
Cons
- The tool is so powerful and filled with features that some of our new users got scared and got lost while trying to master the basics. Would love it if they can develop a beginners onboarding plan where team admins can disable certain features for new joiners until they become accustomed to the platform.
14 - Social Media Marketing
Analytics and reporting
Analytics and reporting
- Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
- We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
- Competition tracking was never easier
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