Tableau is great for full funnel marketing analytics.
May 19, 2025

Tableau is great for full funnel marketing analytics.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tableau Server

Tableau has allowed my team and cross-functional teams to build full-funnel marketing channel dashboards to monitor performance and daily trends. Before using Tableau, using in-house data sources was a siloed and long process. Tableau has enabled us to create robust dashboards, such as multiple-touch attribution and campaign-specific dashboards. The ease of use and automation have enabled my team and stakeholders to access data and make important optimizations across marketing channels easily.

Pros

  • Automation
  • Cross channel performance.
  • Integrations with marketing platforms.

Cons

  • Learning curve for some teams unfamiliar with UI.
  • Loads time for various larger data set/dashboards.
  • Real time data enablement.
  • Lower funnel KPI enablement.
  • Full funnel revenue optimization.
  • Lead to demo rate optimization.
Since onboarding Tableau, the complexities of overall dashboard management have halted. We've been able to view data from MQL to SQL and pipeline to make concise operational optimizations that will help enable growth and revenue. Learning how to use the product is significantly longer than learning how to use a traditional analytics tool like Google Analytics. However, reporting and insights are much more impactful.
Looker and Tableau are quite similar products. I think Tableau's ability to view data visually is more comprehensive. The different breakdowns in UTM level versus first touch and last touch are shown in a visual format, making it much easier to view and interpret the results. Tableau also has faster load times compared to Looker for larger datasets.

Do you think Tableau Server delivers good value for the price?

Yes

Are you happy with Tableau Server's feature set?

Yes

Did Tableau Server live up to sales and marketing promises?

Yes

Did implementation of Tableau Server go as expected?

Yes

Would you buy Tableau Server again?

Yes

Whole funnel and specific channel performance from upper to lower funnel metrics. The ability to view full channel performance for some time, such as weekly, monthly, or quarterly, has truly been monumental in how my team optimizes specific channels and campaigns. Daily performance tracking is a bit overwhelming, with load times and having to refresh specific live views over time. It can be challenging to do so at times, as extensive dashboards take much longer to load.

Tableau Server Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
8.0
Customizable dashboards
7
Report Formatting Templates
9
7.8
Drill-down analysis
8
Formatting capabilities
8
Integration with R or other statistical packages
8
Report sharing and collaboration
7
7.8
Publish to Web
8
Publish to PDF
7
Report Versioning
8
Report Delivery Scheduling
8
8.3
Pre-built visualization formats (heatmaps, scatter plots etc.)
9
Location Analytics / Geographic Visualization
8
Predictive Analytics
8
Pattern Recognition and Data Mining
8
10.0
Multi-User Support (named login)
10
Role-Based Security Model
10
Multiple Access Permission Levels (Create, Read, Delete)
10
Report-Level Access Control
10
Single Sign-On (SSO)
10
8.0
Responsive Design for Web Access
10
Mobile Application
7
Dashboard / Report / Visualization Interactivity on Mobile
7
7.3
REST API
8
Javascript API
8
iFrames
6

Comments

More Reviews of Tableau Server

  1. Home
  2. Business Intelligence (BI) Tools
  3. Tableau Server Reviews
  4. User Review of Tableau Server