Tailwind for Small, Up and Coming, Business
Updated December 06, 2019

Tailwind for Small, Up and Coming, Business

Kate Knight | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Tailwind

We use Tailwind to manage our Pinterest activity for our website. We have found that it is difficult to manage multiple social media accounts, stay active, promote community, and still produce great content for our clients. Through using Tailwind, we can do all of these things with ease. I am the primary user of Tailwind in our company because I am in charge of all social media posting. I am thankful for a program that creates stress-free planning and posting, as well as connecting to the community we serve.
  • Smart Loop is an online businesses BEST FRIEND. It makes promoting your product so easy and stress-free. I created our smart loop, and now I can add to it when we have success with a new post as well as schedule posts from the community.
  • The interface of the program is extremely user-friendly. It makes scheduling posts, and as I've already stated, staying connected with the community, an absolute breeze!
  • Tutorial videos on Tailwind are incredibly helpful. They walk you step by step through the features of Tailwind, so you don't miss a thing. They are always there for reference too, which is nice. This has been so helpful, so I didn't have to dedicate hours of learning a new product, but instead, it got straight to helping our business.
  • The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
  • The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
2 - I primarily use Tailwind as the Virtual Assistant for Health and Wellness, but my supervisor also uses it to monitor what we have placed on our Smart Loop - making sure we are promoting exactly what we want to promote.
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Tailwind is perfect for an up and coming business. It allows you to manage, monitor, and connect, which is whatever small business needs! It has easy to learn with its step by step tutorials. It is ahead of its time in social media operations, and I'm sure it will continue to update features to serve its customers best.

Tailwind Feature Ratings

Boolean keyword searches
10
Filtering out noise/spam
10
Sentiment analysis
10
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
10
Content optimization
10
Workflow management
10
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
Pinterest
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
10