My Impressions of Tealium IQ
April 16, 2015
My Impressions of Tealium IQ
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Tealium iQ Tag Management System
Used by Marketing and Support departments for managing Web Analytics tags. Makes it much easier for business users to directly manage tag configurations. Enables use of growing number of marketing tags on a very large site and leveraging the new innovative marketing technologies that are being built.
- It is feature rich, you have features for all kinds of uses
- the granularity of configs that are sometime needed by web analytics tags is possible to do. Many can be done with little programming/JS skills
- amazing number of partners and reliable partnership with CDNs
- Single Sign On integration with our corporate website is missing. If we had this, people don't need to create separate accounts on tealium. makes it compliant to corp information security policy
- too many features and possibility which can be overwhelming for most users (other than power user). Feels like it needs long learning curve.
- Brought IT and Marketing together
Better support, more features, good partnerships.