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Priority Engine brings in pipeline efficiently
January 30, 2020

Priority Engine brings in pipeline efficiently

davi schmidt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

We created a number of profiles based on industry, business needs, and content categories. We then created specific nurture programs for these profiles and export new contacts into these programs every week. Priority engine is currently being used by our Marketing Department, but if there is high activity within a certain company our TechTarget contacts let us know and we pass that along to the Sales Team. With this process built out, we are able to get in front of new contacts we otherwise would not have known about and target them with relevant content based on their needs.
  • The export function of priority engine is very easy to use.
  • Our team at TechTarget is always super helpful and eager to help us execute new campaigns.
  • More filters and options for profiles. Also, suggestions based on current profiles.
  • Integration into Engagio would be nice.
  • Brought us pipelines without much of a lift.
Our contacts at TechTarget are always super helpful with anything we need!

Do you think TechTarget Priority Engine delivers good value for the price?

Yes

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Yes

Marketo, Engagio, Outreach
The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.