TechTarget Priority Engine

Score10 out of 10

31 Reviews and Ratings

What is TechTarget Priority Engine?

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

Categories & Use Cases

Contact information
Information about individual contacts is available and high quality.
Category average: 9.2
Company information
Information about companies/accounts is available and high quality.
Category average: 9.9
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 9.5

Audience segmentation
Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.
Category average: 6.6
Conversion optimization
Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.
Category average: 6.3
Revenue forecasts
Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.
Category average: 6.2

Verified User

Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use TechTarget Priority Engine for creating target account list and targeting 1:1 ABM strategies

Our BDRs directly contact the leads on TechTarget Priority Engine via cold outreach based on their interest profile. We also create email nurture for these contacts to warm them up for a BDR appointment

Pros

Love that they provide a LinkedIn profile URL
Love the exportable contacts feature
Love the market monitor future

Cons

We can't punch in all the keywords that we can find in the market currently for comprehensive capture of TAM
We would love to see more practical ways of using market monitors in campaigns
While TechTarget Priority Engine shows intent for buyers, we would love it if we can see how strong the intent is

Return on Investment

We heavily use TechTarget Priority Engine for creating target account list, so great for campaigns
We also have leads incoming via content syndication and we do huge brand awareness plays
Our BDR teammates are heavily using TechTarget Priority Engine to map their outreach strategies

Usability

Alternatives Considered

Intentsify Intelligence Activation Platform, Demandbase One, ZoomInfo Marketing and HG Insights Platform

Other Software Used

ZoomInfo Marketing, HG Insights Platform, Demandbase One

Jerry Glascock

Business Development Rep in Sales at F5 (5001-10,000 employees employees)

Use Cases and Deployment Scope

I used TechTarget daily to get information on topics and content that customers are consuming where F5 could provide info or services. I also use contact information (Phone and Email) for potential leads that could use F5 products.

Pros

Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
I don't know of another alternative source, but TechTarget provides data on content that people are researching.
TechTarget provides current tech stack for companies that I'm researching.

Cons

I occasionally get people on the phone that do not believe they were researching the stated topics.
It would be great if I could select several of my Account Managers that I want to track and populate versus just one.
Would it be possible to get email updates on what specific account managers see versus having to provide a list of all accounts.

Return on Investment

I'm not sure what ROI would be with Tech Target alone. I'm not sure that I've gotten a meeting from reaching out to leads in TechTarget.

Alternatives Considered

LeadIQ, LinkedIn Sales Navigator and Tableau CRM

Other Software Used

LeadIQ, EveryoneSocial, LinkedIn Sales Navigator

Amber Perrine View profile

Sales Development Rep in Marketing at Alation (501-1000 employees employees)

Use Cases and Deployment Scope

I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.

Pros

Showing what tech stack they have: Snowflake, Databricks, etc
Shows an actual prospect that is researching keywords
Shows buying team members to reach out to

Cons

Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company

Return on Investment

It has leveled my outreach in bringing up their current tech stack and understand that a certain prospect is currently researching: data intelligence, data governance, business analytics, etc

Other Software Used

ZoomInfo SalesOS, Demandbase

John Bachner View profile

Senior Account Executive in Sales at Service Express (501-1000 employees employees)

Use Cases and Deployment Scope

I currently use TechTarget Priority Engine daily to ID warm prospects in my target accounts. TechTarget Priority Engine emails me each Monday with insights related to the accounts I specifically manage thru a Salesforce integration. It allows me to create relevant conversations in calls and account reviews for active clients. Additionally, it allows one to have targeted and specific prospecting email messages.

Pros

IDs active buyers
Info on what is being searched
Provides leads name/contact info
ID who is/is not in Salesforce

Cons

Better organization of data on Pagea
Export ability
Better phone #s

Most Important Features

Info searches
Names of ppl
Phone contact

Return on Investment

Helped grow 1st meetings
Insight to what is searched

Alternatives Considered

ZoomInfo

Other Software Used

ZoomInfo, LinkedIn Sales Navigator, Salesforce CMS

Verified User

Strategist (1001-5000 employees employees)

Use Cases and Deployment Scope

I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.

Pros

Gives insight into market trends and interests
Provides early warning of customer dissatisfaction with our company or a competitor
Offers excellent contact information
Provides sales leads based on specific interests being researched by businesses

Cons

It is not particularly intuitive
Too many steps to get where I need to go
Needs to provide more depth to help determine urgency and intent to buy
Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Return on Investment

I personally did not see a return on investment, but I believe others in the organization are having success with the platform
On a positive note, the insights into search behaviors and interest trends is great.
I recommend they develop better training for first time users specific to a variety of use cases

Alternatives Considered

ZoomInfo Engage

Other Software Used

ZoomInfo MarketingOS

TechTarget Priority Engine

What is TechTarget Priority Engine?

Categories & Use Cases

Key Features

Top Performing Features

Contact information

Company information

Account identification

Areas for Improvement

Audience segmentation

Conversion optimization

Revenue forecasts

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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