TechTarget Priority Engine - sales professionals friend
March 12, 2022

TechTarget Priority Engine - sales professionals friend

John Bachner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

I currently use TechTarget Priority Engine daily to ID warm prospects in my target accounts. TechTarget Priority Engine emails me each Monday with insights related to the accounts I specifically manage thru a Salesforce integration. It allows me to create relevant conversations in calls and account reviews for active clients. Additionally, it allows one to have targeted and specific prospecting email messages.


  • IDs active buyers
  • Info on what is being searched
  • Provides leads name/contact info
  • ID who is/is not in Salesforce


  • Better organization of data on Pagea
  • Export ability
  • Better phone #s
  • Info searches
  • Names of ppl
  • Phone contact
  • Helped grow 1st meetings
  • Insight to what is searched
Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current hot topics). ZoomInfo gives organization structure trees, better contact info - cell numbers, and more direct numbers.

Do you think TechTarget Priority Engine delivers good value for the price?

Not sure

Are you happy with TechTarget Priority Engine's feature set?


Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?


TechTarget Priority Engine is well-suited for showing topics searched by a person. It would be nice to see the total time or % of time searching for the topic. It would be nice to work in conjunction with It would be nice to have full integration into Salesforce with a tab for the specific account without needing to leave Salesforce. Better push to acquire cell #s from those searching data.


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