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Targeted Accounts for Prospecting
January 15, 2020

Targeted Accounts for Prospecting

Kyle Scagnelli | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

The sales development team and sales reps that we support both utilize TechTarget to identify targeted accounts within the territories that we are responsible for working. It helps us find companies in our territory that are either researching our solution and visiting our website or similar companies' offerings. We can also find appropriate contacts at those companies and more information at the companies we are researching.
  • Automated emails to users.
  • Targeted companies.
  • Targeted contacts.
  • Relevant information for research.
  • More companies to target in existing territories.
  • Brand new companies in new territories.
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Do you think TechTarget Priority Engine delivers good value for the price?

Not sure

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Yes

The best areas that TechTarget has been helpful is the daily/weekly emails with potential targeted accounts that may be interested in finding out more about our offerings or could be researching the industry that we support. Scenarios, where it might be less appropriate, would be finding specific contacts and decision-makers at those companies as that takes more research.