TechTarget Priority Engine - Your go to for intent data
March 11, 2025

TechTarget Priority Engine - Your go to for intent data

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with TechTarget Priority Engine

We use TechTarget Priority Engine for creating target account list and targeting 1:1 ABM strategies
Our BDRs directly contact the leads on TechTarget Priority Engine via cold outreach based on their interest profile. We also create email nurture for these contacts to warm them up for a BDR appointment

Pros

  • Love that they provide a LinkedIn profile URL
  • Love the exportable contacts feature
  • Love the market monitor future

Cons

  • We can't punch in all the keywords that we can find in the market currently for comprehensive capture of TAM
  • We would love to see more practical ways of using market monitors in campaigns
  • While TechTarget Priority Engine shows intent for buyers, we would love it if we can see how strong the intent is
  • We heavily use TechTarget Priority Engine for creating target account list, so great for campaigns
  • We also have leads incoming via content syndication and we do huge brand awareness plays
  • Our BDR teammates are heavily using TechTarget Priority Engine to map their outreach strategies
Usability is great, we would love to see how strong the intent is for every keywords

Do you think TechTarget Priority Engine delivers good value for the price?

Yes

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

Yes

Did implementation of TechTarget Priority Engine go as expected?

Yes

Would you buy TechTarget Priority Engine again?

Yes

Best suited for ABM campaigns, ABM 1:1, for creating Target account list and for BDR outreach, for sales intent

TechTarget Priority Engine Feature Ratings

Intent Data
10.0
Content Syndication
10
3rd party intent signals
10
Account identification
10
Buyer journey tracking
10
Sales Intelligence Data Standards
10.0
Contact information
10
Company information
10
Industry information
10
Platform Integration Features ()
Not Rated

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