#1 most frequent
United States of America
58.4%443 installations of 758
What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
Categories & Use Cases
Top Performing Features
Contact information
Information about individual contacts is available and high quality.
Category average: 9.2
Company information
Information about companies/accounts is available and high quality.
Category average: 9.9
Industry information
Information about industries and markets is available and high quality.
Category average: 10
Areas for Improvement
Audience segmentation
Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.
Category average: 6.6
Conversion optimization
Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.
Category average: 6.3
Revenue forecasts
Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.
Category average: 6.2
Who Buys & Uses TechTarget Priority Engine
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.3%55 installations of 758
#3 most frequent
Canada
4.5%34 installations of 758
TechTarget Priority Engine - Your go to for intent data
Use Cases and Deployment Scope
We use TechTarget Priority Engine for creating target account list and targeting 1:1 ABM strategies
Our BDRs directly contact the leads on TechTarget Priority Engine via cold outreach based on their interest profile. We also create email nurture for these contacts to warm them up for a BDR appointment
Our BDRs directly contact the leads on TechTarget Priority Engine via cold outreach based on their interest profile. We also create email nurture for these contacts to warm them up for a BDR appointment
Pros
- Love that they provide a LinkedIn profile URL
- Love the exportable contacts feature
- Love the market monitor future
Cons
- We can't punch in all the keywords that we can find in the market currently for comprehensive capture of TAM
- We would love to see more practical ways of using market monitors in campaigns
- While TechTarget Priority Engine shows intent for buyers, we would love it if we can see how strong the intent is
Return on Investment
- We heavily use TechTarget Priority Engine for creating target account list, so great for campaigns
- We also have leads incoming via content syndication and we do huge brand awareness plays
- Our BDR teammates are heavily using TechTarget Priority Engine to map their outreach strategies
Usability
Alternatives Considered
Intentsify Intelligence Activation Platform, Demandbase One, ZoomInfo Marketing and HG Insights Platform
Other Software Used
ZoomInfo Marketing, HG Insights Platform, Demandbase One
TechTarget (TrustRadius Review)
Use Cases and Deployment Scope
I used TechTarget daily to get information on topics and content that customers are consuming where F5 could provide info or services. I also use contact information (Phone and Email) for potential leads that could use F5 products.
Pros
- Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
- I don't know of another alternative source, but TechTarget provides data on content that people are researching.
- TechTarget provides current tech stack for companies that I'm researching.
Cons
- I occasionally get people on the phone that do not believe they were researching the stated topics.
- It would be great if I could select several of my Account Managers that I want to track and populate versus just one.
- Would it be possible to get email updates on what specific account managers see versus having to provide a list of all accounts.
Return on Investment
- I'm not sure what ROI would be with Tech Target alone. I'm not sure that I've gotten a meeting from reaching out to leads in TechTarget.
Alternatives Considered
LeadIQ, LinkedIn Sales Navigator and Tableau CRM
Other Software Used
LeadIQ, EveryoneSocial, LinkedIn Sales Navigator
Outreach relevance to a prospect because of their tech stack
Use Cases and Deployment Scope
I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.
Pros
- Showing what tech stack they have: Snowflake, Databricks, etc
- Shows an actual prospect that is researching keywords
- Shows buying team members to reach out to
Cons
- Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company
Return on Investment
- It has leveled my outreach in bringing up their current tech stack and understand that a certain prospect is currently researching: data intelligence, data governance, business analytics, etc
Other Software Used
ZoomInfo SalesOS, Demandbase
TechTarget Priority Engine - sales professionals friend
Use Cases and Deployment Scope
I currently use TechTarget Priority Engine daily to ID warm prospects in my target accounts. TechTarget Priority Engine emails me each Monday with insights related to the accounts I specifically manage thru a Salesforce integration. It allows me to create relevant conversations in calls and account reviews for active clients. Additionally, it allows one to have targeted and specific prospecting email messages.
Pros
- IDs active buyers
- Info on what is being searched
- Provides leads name/contact info
- ID who is/is not in Salesforce
Cons
- Better organization of data on Pagea
- Export ability
- Better phone #s
Most Important Features
- Info searches
- Names of ppl
- Phone contact
Return on Investment
- Helped grow 1st meetings
- Insight to what is searched
Alternatives Considered
ZoomInfo
Other Software Used
ZoomInfo, LinkedIn Sales Navigator, Salesforce CMS
Ticky Tacky Tech Target
Use Cases and Deployment Scope
I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.
Pros
- Gives insight into market trends and interests
- Provides early warning of customer dissatisfaction with our company or a competitor
- Offers excellent contact information
- Provides sales leads based on specific interests being researched by businesses
Cons
- It is not particularly intuitive
- Too many steps to get where I need to go
- Needs to provide more depth to help determine urgency and intent to buy
- Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Return on Investment
- I personally did not see a return on investment, but I believe others in the organization are having success with the platform
- On a positive note, the insights into search behaviors and interest trends is great.
- I recommend they develop better training for first time users specific to a variety of use cases
Alternatives Considered
ZoomInfo Engage
Other Software Used
ZoomInfo MarketingOS
