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Terminus Scales Personalization
September 12, 2020

Terminus Scales Personalization

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Terminus ABM Platform

Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approach. Sales reps were able to select a targeted list of top prospects and enter them into the Terminus solution in order to market towards those companies in hopes of securing a meeting.
  • Personalized Outreach
  • Funneling Prospects
  • Lead Conversion
  • Sales-specific tools
  • Permission-based functionality
  • More Leads
  • Better Qualified Leads
  • Better Lead System
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more competes with SEO or SEM, in which a user of Terminus is experiencing much less wasted dollars than that of SEM or SEO.
Terminus is well suited for sophisticated Marketing teams to be able to systematically approach converting Marketing Qualified Leads into Sales Qualified Leads. It cuts through the teemingly thousands of other forms of outreach that prospects are receiving, and gives them a full-view, personalized marketing playbook to convert.

It would be less appropriate for companies who receive the majority of their leads through general run-rate inbound leads.