Primarily customer success and support is making use of Totango. We are using the tool to track user engagement to see the various actions specific users are taking. This helps us better understand use cases and challenges a user my face. Beyond that, it gives a nice quick glance into seeing what is happening across a large group of customers to try and find clients falling into bad health and proactively reach out to them if they have stopped using the tool.
The benefits also extend to our product team to track the effectiveness of new feature releases.
Also, the sales team has not yet implemented it, but it will be helpful for them to track how various leads are using the software during their trials.