Thumbs up for Totango
Updated September 02, 2016
Thumbs up for Totango
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Totango
Totango is mainly used by our Customer Success team; but, as an account manager I use it to understand the overall health of my accounts including usage of the TrackMaven app, latest communication from the CX team, etc.
From my lens, it helps the complimentary teams (AM/CX) ensure we know everything we need to when strategizing on an account. For CX, they live in Totango and record all campaigns, touchpoints, sentiment, etc. so without access to it, I'd be pretty lost as to how my customers are doing.
From my lens, it helps the complimentary teams (AM/CX) ensure we know everything we need to when strategizing on an account. For CX, they live in Totango and record all campaigns, touchpoints, sentiment, etc. so without access to it, I'd be pretty lost as to how my customers are doing.
- It monitors the usage of our application well - we can see who logs in and how frequently so we can make inferences as to how much value our customers are getting from our software
- It records all communication effectively in a log format - you can even bcc emails to Totango and they're automatically logged
- It stores and automates delivery of campaigns to our customers who are more "light touch" - we can see who opens the emails and if it moves the needle of app usage
- I have to use Salesforce to do my job - SFDC/Tontango can communicate and exchange data, but for the most part I have to manually input data to one or the other when I wish there was more integration
- When you record touchpoints you can't go back and edit them if you made a mistake/typo
- Evidence from my perspective is limited since I've been using Totango for several months. The closest example of tangible ROI I've seen is using the data to help gauge how much effort and work I need to commit in order to renew (and in some cases save) accounts. There are have been a handful of cases in which poor engagement data allowed me and my CX counterparts to quickly address issues with customers - something that certainly impacts our customers' willingness to renew their subscriptions.
Not applicable to me.